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X5 Karusel


X5 Karusel
Karusel is a hypermarket chain with 72 stores operating in the north-west of Russia. The refined brand principles were applied to a range of elements including uniforms and website. All of this work was detailed in a guideline brand manual.
Our Role
Brand identity
Interior and exterior design
Planning and zoning
Graphics
Signage and wayfinding
Marketing material