X5 Perekrestok

X5 Perekrestok
Perekrestok, founded in 1995 was one of the first nationwide chains of supermarkets in Russia. Perekrestok Green was launched in 2009 as a premium supermarket format. The overall brief was to update the Perekrestok brand and achieve a family of brands, including a new convenience format, Perekrestok Express.
Our Role
Brand identity
Interior and exterior design
Planning and zoning
Signage and wayfinding
Marketing material