X5 Pyaterochka

X5 Pyaterochka
Pyaterochka has a dominant position in the high-growth discounter segment
with over 1,392 stores in Russia and Ukraine. We enhanced and strengthened the Pyaterochka brand, building on the success of the trading format and brand positioning.
Our Role
Brand identity
Interior and exterior design
Planning and zoning
Signage and wayfinding
Marketing material