Yuterra
Yuterra is the largest homewares retail chain in Russia with over 110 stores across 39 regions. Our team updated the identity, using a slightly more sophisticated colour palette and redrew using friendly, circular shapes. We redesigned the store layout to achieve improved circulation and an easy to shop retail environment with clear visibility throughout the store.
Yuterra is the largest homewares retail chain in Russia with over 110 stores across 39 regions. Our team updated the identity, using a slightly more sophisticated colour palette and redrew using friendly, circular shapes. We redesigned the store layout to achieve improved circulation and an easy to shop retail environment with clear visibility throughout the store.
Our Role
Brand identity
Interior and exterior design
Planning and zoning
Graphics
Signage and wayfinding
Marketing material
Brand identity
Interior and exterior design
Planning and zoning
Graphics
Signage and wayfinding
Marketing material